CYBEX Platinum
CYBEX Platinum Butterfly Collection
CYBEX Platinum Butterfly Collection
CYBEX Platinum Butterfly Collection
CYBEX Platinum Butterfly Collection
CYBEX Platinum Butterfly Collection
CYBEX

蝴蝶

时尚炫酷系列

深木色与缤纷多彩的花卉相遇。拉尔夫•劳伦风格与海明威的大智慧邂逅。全新 PRIAM 时尚炫酷系列尽显两大世界之精髓。多姿多彩的蝴蝶在迷彩背景中翩翩起舞,与推车的主流图案形成生动鲜明对比,堪称都市丛林中的吸睛饽饽!

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都市

街道

诗韵
文本来源 ulf lippitz

全球各大城市正在涌现一个新的社会阶层—“风尚阶层”。该阶层由潮流人士组成,其身份不再与社会背景或财富或者学历有关,而是取决于品位、风格和日常生活方式,正是这些让你与众不同。该阶层的理念是通过沉浸于艺术、建筑和文学等多种文化方式自学、共同进步和发展。他们的生活准则是“穿着如肯尼迪,谈吐如海明威,行事如拉尔夫•劳伦,聚会如盖茨比。”这些都市男女非常尊重文化遗产:他们喜欢在地下俱乐部玩独立乐队,阅读历久弥香的古典书籍,品味博物馆之外的艺术,比如当地杂货铺边墙上的艺术。

文本来源 ulf lippitz

这一风尚阶层,对时尚尤为敏感,他们使用互联网搜索新知识。在他们看来,只需要在Instagram上点击几下就能欣赏全世界的画廊,并且他们把时间花在SoundCloud未来偶像的筛选上。设计博客提供东京和赫尔辛基最新创新成果的洞察,并且给出了如何使自己的空间独一无二以体现真正自我的意见。由于网络世界只需要点击就可进入,似乎新的“风尚阶层”不需要离开住所就能紧跟最新潮流。但仅仅是沙发和笔记本电脑不足以体验所在地区的都市诗意。街头咖啡馆就是回响板,人行道就是T台,酷炫的当地社区就是起居室的延伸,有志同道合之士进出。这就是自觉文化:成为一个更好的人,不对生活的另一边封闭心灵。四座大城市正在率先改变现状。

TO
KYO

东京的150-0034邮编相当于柏林的SO 36区。这是日本首都的设计核心代官山町。法国和意大利竞赛自行车在人行道上飞驰,在小作坊和工作室中,年轻的裁缝正在制作定制牛仔裤。在当地的酒吧,客人们翻阅着复古的日本杂志,而一些时装店同时也成为了画廊,展示最新艺术家的作品。法式蛋糕铺、唱片店、聚会人群,在代官山町,缺一不可。这也就是为何电影“迷失东京”在代官山町拍摄的原因。你找不到比这里更合适的地方了。

PA
RIS

很长一段时间以来,玛莱区都隐藏在这座城市的一角。在第三区,您要穿越如同迷宫般的狭隘小巷以及组成城中城的小街区。如今,犹太人的家族企业、年轻的设计师和“家庭时尚”遍布弯曲的建筑,其底楼是鸡尾酒吧或古怪的家具店,吸引着过路人。在北部,该区接壤第十区,圣马丁运河沿岸遍布着许多酒吧和餐厅。夏季,一群群穿着时尚的人坐在岸边品尝当地的奶酪和法国葡萄酒,讨论最新的摄影项目。一派新潮气息。

NEW
YORK

成功的系列喜剧“女孩”证明了当地人已经知道真正的时尚达人à la Lena Dunham在布什维克以及威廉斯堡将整个城镇涂成红色。贝德福大道仍充满时尚的牛排屋、德国啤酒花园和惬意的咖啡馆。在这一街区,您就像穿过柏林俱乐部Berghain门前的长队—这里有这么多印着独特时髦印花的体恤衫,纹身和精心修剪的胡子—虽然这一场景现已移入布鲁克林的核心区。那么曼哈顿呢?仍死气沉沉。

BER
LIN

在米特区和普伦茨劳贝格,来自意大利、美国、澳大利亚和以色列的时髦人士与来自弗里西亚群岛、斯瓦比亚、萨克森州(其中一两个是柏林人)的德国人相遇,一起构思新的创新理念和创意。大家都用连接整个世界的语言—英语交流。在这里,真正的多文化生活与迸发的创意邂逅,这一理念的融合涵盖了从素食博客到前卫的德国复古街头服饰店等方方面面。在海因里奇大街(Oranienstraße)、兰德韦尔运河(Landwehrkanal)和太阳大道(Sonnenallee)之间的三角地带,咖啡馆的数量超过了超市。之前的工作区已成为真正的时尚区—并且幸运的是,这里没有唯我独尊的态度,只有对一流设计的强烈追求。

CYBEX Platinum Butterfly Collection
CYBEX Platinum Butterfly Collection
CYBEX Platinum Butterfly Collection
CYBEX Platinum Butterfly Collection
CYBEX Bohemian Elegance
CYBEX Bohemian Elegance
CYBEX Bohemian Elegance
CYBEX Bohemian Elegance
Bohemian

Elegance

Urban mobility newly designed

Express
yourself

See and be seen: walking, strolling, and posing. These days, the stroller is no longer a commodity for transporting infants from A to B. On the contrary, it’s an expression of a new appreciation of style. It’s the status symbol of intercultural Bohemians, who prefer to spend their time in cool city quarters than with complicated stroller instructions that don’t make sense. In an age where everything happens so quickly and is expected to function simply and smoothly, the new MIOS emerges as the most elegant link between urbanity and mobility. These are the stories of Bohemians who live their lives as they want, even with children, ever true to the motto: »Express yourself!«

Dancing
in the street

»All we need is music. Dancing in the street!« Loud, colorful, vivacious – spending the afternoon browsing for fashion relics at the vintage store, then meeting friends for a drink in the evening. They are young. They are lively. They’re relishing the moment. With David Bowie in their ears and the right beat in their feet, they dance in the streets. Nothing can stop them. With or without a child. Ever true to the motto: »The Time is Now!«

The easy way
of life

Artist Erwin Wurm once said, »Humour is a weapon.« Not taking yourself more seriously than necessary. Living life without a care and taking things lightly. The Bohemian savoir-vivre embraces cherished walks in the heart of the most popular cities, passing the most impressive sights on the way to exhibitions featuring the trendiest artists. Following the trail of modern art, the MIOS adapts perfectly to its surroundings. Be it narrow lanes or shiny gallery floors, the urban hero takes each obstacle in its stride – as do its owners.

Forever
now

In the words of designer Karl Lagerfeld: »There’s no escaping fashion. Even when fashion goes out of fashion, it’s already fashion again.« The timelessness of style is wholly inherent in the MIOS. An enduring elegance that leaves short-lived trends far behind. Style is a question of attitude and how we choose to lead our lives. Bohemian elegance emerges from the implicitness of this luxurious way of life. Be it music, art or fashion, all the elements of an expressive lifestyle fuse to form a perfect overall image. It’s the celebration of the moment, an avant-garde harmony between different life worlds.

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